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Birla Cellulose launches Liva Reviva M, pioneering circular fashionInsights Birla Cellulose has unveiled Liva Reviva M, India's first mechanically recycled cellulosic fibre made with up to 50 per cent post-consumer textile waste. Certified by GRS and FSC, the fibre combines softness, breathability, and sustainability. This innovation transforms waste into value, marking a major milestone in Birla Cellulose's mission to advance circular, eco-conscious...0 Comments 0 Shares 1K Views 0 Reviews