Boyanika - Empowering Odisha’s weavers The representative from #Boyanika empowering Odisha’s weavers the Odisha State Handloom Weavers’ Co-operative Society explains how the organization supports local weavers by providing marketing, retail, and online sales infrastructure. While the weavers possess exceptional skills and produce high-quality designs, the representative highlights that the industry faces a significant lack of awareness and promotion in global markets. To overcome these challenges, he advocates for more global exhibitions and improved storytelling that showcases the intricate craftsmanship and the hurdles artisans face, aiming to drive greater appreciation and support for the handloom community. #BharatTex #Handloom #Growth #India #Circularity

The PM MITRA Park in Amravati, Maharashtra, is a major textile hub aimed at boosting India's textile manufacturing by creating integrated infrastructure for the entire value chain (Farm-to-Fashion) with modern facilities, attracting significant investment, and generating vast employment, leveraging Amravati's strategic location near cotton belts for seamless production and logistics, with MIDC as the implementing agency. More Information: http://myifbec.com/content/uploads/downloads/PM_MITRA_Park-1.pdf

Sharing my thoughts on India's Handloom sector's brand readiness in a coverage by Textile Value Chain #Circularity #IFBEC #India #Responsible