Bharat Tex Connect | Curated by IFBEC | Jaya Chandra How can age-old handcrafted traditions stay vibrant while adapting to the digital era? 🎨🪵 In this engaging exchange at Bharat Tex, Jaya Chandra from LePakshi Handicrafts (Andhra Pradesh Handicrafts Development Corporation) discusses how they are safeguarding Indian heritage through authentic handwork. From featuring live artisan demonstrations to adopting digital B2B and B2C platforms, Lepakshi is bridging ancient craft heritage directly with modern consumers globally. Discover how platforms like Bharat Tex Connect educate the next generation on regional art forms and help traditional craft clusters reach international markets! 🏛️✨ @orangeotec @apparelmanufacturersofindia @textilebusinessdigest55 @textileinsightspublication @neha_gupta_ifbec @parikhvinit #BharatTexConnect #CuratedbyIFBEC #GlobalBusiness #SustainableTextiles #Decarbonization