Boyanika - Empowering Odisha’s weavers The representative from #Boyanika empowering Odisha’s weavers the Odisha State Handloom Weavers’ Co-operative Society explains how the organization supports local weavers by providing marketing, retail, and online sales infrastructure. While the weavers possess exceptional skills and produce high-quality designs, the representative highlights that the industry faces a significant lack of awareness and promotion in global markets. To overcome these challenges, he advocates for more global exhibitions and improved storytelling that showcases the intricate craftsmanship and the hurdles artisans face, aiming to drive greater appreciation and support for the handloom community. #BharatTex #Handloom #Growth #India #Circularity

Sharing my thoughts on India's Handloom sector's brand readiness in a coverage by Textile Value Chain #Circularity #IFBEC #India #Responsible