Bharat Tex Connect | Curated by IFBEC | Alena Mazanova "Machine work is taking a backseat, and everything authentic and handmade is welcomed." Russian fashion entrepreneur Alina Mazanova visits India to directly source unique products and fabrics for her brand. Watch as she discusses the shift towards slow fashion, direct sourcing, and keeping up with the rapid evolution of the global fashion market. Introduction & Sourcing in India - Fast Fashion vs. Handcrafted Quality - Why Direct Product Sourcing Matters - Adapting to Global Market Shifts @orangeotec @apparelmanufacturersofindia @textilebusinessdigest55 @textileinsightspublication @orangetec @neha_gupta_ifbec @parikhvinit #BharatTexConnect #CuratedbyIFBEC #GlobalBusiness #SustainableTextiles #Decarbonization