Digital Product Passport may double fashion items’ lifetime...

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2026-03-24 11:27:30 -

Digital Product Passport may double fashion items’ lifetime value: Bain-eBay report

A new co-authored report from Bain & Company and eBay contends that digital product passports (DPPs) can radically reshape the fashion industry—potentially doubling the lifetime values of fashion items. Although future EU legislation will require DPPs to be used in textiles, Bain and eBay call on brands to act quickly—not merely to comply, but to take advantage of a significant...

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