Reliance Retail to grow Shein’s India supplier base from 150 to 1,000
SHEIN and Reliance Retail are set to bring Indian-made SHEIN-branded apparel globally in the next 6 to 12 months, with plans to grow their local supplier base from 150 to 1,000 manufacturers. In response to US tariffs on products imported from China, SHEIN is pivoting from a sourcing strategy based in China. SHEIN is headquartered in Singapore and licensed the SHEIN brand to Reliance to...
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