Birla Cellulose launches Liva Reviva M, pioneering circular fashion

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2026-03-27 10:19:58 -

Insights Birla Cellulose has unveiled Liva Reviva M, India's first mechanically recycled cellulosic fibre made with up to 50 per cent post-consumer textile waste. Certified by GRS and FSC, the fibre combines softness, breathability, and sustainability. This innovation transforms waste into value, marking a major milestone in Birla Cellulose's mission to advance circular, eco-conscious...

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