Decoding The New Consumer Code

adicionou um novo artigo Fashion Media & Publications

2026-03-26 06:42:09 -

A new report by McKinsey unpacks five key shifts shaping how today’s consumers spend, splurge and seek value and these have been discussed in detail in this feature. Today’s shoppers are navigating value and convenience in new ways by cutting back in some areas while splurging on others. These trade-offs don’t always follow past patterns, making behaviour harder to predict....

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