Wearing Wellness: Fashion’s New Value Proposition

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2026-08-26 05:54:41 -

Key Takeaways Wellness is emerging as fashion’s new value proposition as consumers seek clothing that supports comfort, performance and well-being. From Ayurvastra and natural fibres to mineral-infused materials and smart textiles, innovation is blending nature, science and technology. Credible claims, testing and transparency will be crucial as wellness fashion moves mainstream....

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