Bharat Tex Connect | Curated by IFBEC | Mr. Eric Trachtenberg "The biggest problem with traceability isn't technology—it's who pays for it." 🌾💰 In this exclusive interview from Bharat Tex, a representative from the International Cotton Advisory Committee (ICAC) breaks down key challenges and innovations facing global cotton. Discover how carbon credits, regenerative agriculture, and strategic positioning against synthetic alternatives can empower smallholder farmers while navigating strict international compliance standards. Key Discussion Points: • ICAC’s partnership with CITI in India to bring carbon payments to smallholder farmers • The true economics of traceability: Preventing small farmers from getting "frozen out" by digital compliance costs • Promoting natural cotton as a microplastic-fighting public good against cheap synthetic alternatives @orangeotec @apparelmanufacturersofindia @textilebusinessdigest55 @textileinsightspublication @neha_gupta_ifbec @parikhvinit #BharatTexConnect #CuratedbyIFBEC #GlobalBusiness #SustainableTextiles #Decarbonization