The Week

added blog Fashion Media & Publications

2026-03-26 07:16:37 -

From kala cotton to banana fibre: How homegrown brands are innovating Indian textiles

Indian handlooms are experiencing a significant revival, as homegrown brands reimagine traditional textiles into modern fashion while prioritising sustainability. While the term handloom, in India, still evokes the image of our mothers' saris, beautiful Benarsi silk, intricate jamdani on muslin, or Chanderi and Kota Doria, many homegrown brands are now pushing the envelope, reimagining and...

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