For Syre, the partnership with one of the world’s most iconic brands marks a new chapter in scaling true circularity.

“Having Nike, the global leader in sportswear and innovation, commit to textile-to-textile generated polyester sends a powerful signal to the entire industry. This is not a one-off initiative or capsule collection, this is a moment when circular materials move from concept to commercial reality at scale and wider adoption. It’s a proud day for Syre, and for everyone working to make textile circularity the new normal”, said Dennis Nobelius, CEO Syre.

As Syre ramps up the planning for a global network of recycling plants – with its first large-scale facility intended to start construction in 2027 in Vietnam – this partnership further strengthens the foundation for its global expansion. It also adds significant momentum to Syre’s growing customer lineup, which already includes H&M Group and the Launch Partners – GAP Inc., Houdini Sportswear, and Target – announced earlier this year.

“Together, we are demonstrating how true collaboration and commitment can unlock circularity at scale,” added Dennis Nobelius. “Every new partnership helps accelerate the buildout of regional supply chains – enabling brands, suppliers, and consumers alike to take part in the great textile shift.”